Liquid Myth

Creative idea

Borjomi is a brand of naturally carbonated mineral water from Georgia. It has been an integral part of our culture and modern history since the 1800s. We wanted to solidify its position as a national heritage brand on a global scale. In this new large scale campaign, we wanted to depict three eras - the mythical, which tells the legend of the discovery of 'Borjomi'; The 1890s, when 'Borjomi' production began and the modern era. We modernized the outstanding Georgian polyphony 'Tsintskaro' for the campaign. The dancers performing Georgian national dances in the ad are from the Georgian National Ballet Sukhishvili.

Brand name: Borjomi
Advertiser / client: IDS Borjomi Georgia
Product / service: Borjomi Mineral Water
Campaign name: Liquid Myth
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi, Georgia
Creative director: Emily Koridze
Art director: Bruce Lee
Copywriter: Sr. Copywriter: Keti Kipshidze; Copywriter: Qetka Magradze
Designer: Design Team Head: Matassi Sulakauri
Account director (agency): Zizi Nasrashvili, Ekaterine Ebanoidze
Photographer: George Kolbaia
Illustrator: Design Team: Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Mari Onavari, Nikita Mchedlishvili, Magda Janjalashvili
Film production: /Production Design: Polina Rudchik, Sandro Nadareishvili
Director: Dima Chkheidze
Director of photography: Sandro Darakhvelidze
Music: Zviad Mgebry (POSTRED)
Agency producer: /Executive Producer: Meli Bagdavadze
Post production: Motion Designer: Luka Shvelidze
Additional company: Creative Chairman: Levan Lepsveridze Chief Creative Officer: Anze Jereb Sr. Account: Salome Martiashvili Account: Mariam Simonishvili Administrative: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili Board: Giorgi Jinoridze Copy: Tatia Darsadze