Snickers Crisper Fest

Creative idea

You know that sound effects in a movie is a great 'lie'? Instead of a person, they beat a cabbage. Instead of steps in the snow, they crunch onions. And instead of slaps in the face, it's scary to say - they are tearing parsley! We used this trick to talk about new Snickers Crisper. Introducing the world's first Crisp Cinema Festival! Films in which every sound is a handiwork, or rather the mouthwork of the famous blogger and Snicker Crisper. We produced unique posters and trailers and filled everything with a crunch offline in real Snickers Crisper cinemas.

Brand name: Snickers
Advertiser / client: Mars
Product / service: Snickers Crisper
Campaign name: Snickers Crisper Fest
Agency network: BBDO
Agency: BBDO Moscow
Web address: https://youtu.be/ZomBh7uIu0E
Executive creative director: Alexey Fedorov
Art director: Anna Kuzicheva
Copywriter: Alena Ivanova
Account director (agency): Anastasia Vikulina
Managing director: Natalia Tsyganova
Senior planner: Pavel Katkov
Additional company: Yulia Nazarova, Senior Account Manager BBDO Moscow MARS, inc.: Tatiana Alferova, FC Portfolio Director Vladimir Chernykh, Brand Manager SNICKERS® Olga Kasymova, Brand Manager SNICKERS®