CAN YOU KFC IT?

Creative idea

The campaign transformed the Bucharest subway map into a virtual KFC counter, where commuters could get discounts simply by scanning the drumstick-shaped metro line. This approach naturally integrated KFC the daily routines of subway riders, encouraging them to interact with the brand precisely when they were most likely to consider their next meal - during the commute home. After getting their discount, people could easily redeem it at the numerous KFC restaurants located right outside subway stations. In essence, we turned every subway map into an interactive KFC menu.

Brand name: KFC
Advertiser / client: KFC
Product / service: QSR
Campaign name: CAN YOU KFC IT?
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Romania
Media agency: UM Romania
Digital agency: MRM Romania
Production company: wearekindofstudio
Agency chief executive officer: Catalin Dobre & Ionela Buta
Chief creative officer: Catalin Dobre
Executive creative director: Ioana Zamfir
Art director: Mihai Constantinescu, Andrei Ilincaru, Diana Neagu, Andrei Popa
Copywriter: Paula Ionescu, Ionut Cioroiu, Denisa Gaina,
Account director (agency): Carmen Marin
Client account director: Claudia Cofaru
Media director: Victor Croitoru
Strategic planner / strategist: Stefan Chiritescu
Director: Dorel Ignatiuc
Additional company: Content Director - Ionut Cojocaru Head of Technology - Alex Budin UI/UX Designer - Ionut Dediu AV Producer - Mara Ciama Account Director (UM Romania) - Dora Boldor Media Account Manager (UM Romania) - Oana Grigore Senior Media Planner (UM Romania)- Luana Paun Senior OOH Specialist (UM Romania) - Anca Popescu Senior Digital Manager (UM Romania) - Dany Dinu