Stalker Challenge

Creative idea

Everyone's a stalker on Instagram. We scroll through dates' photos, investigate potential bosses, dissect celebrity posts for clues. Lithuanians are obsessed with this digital detective work, yet somehow 700 detective positions sit empty. Our insight was simple: if you can stalk on Instagram, you can be a detective. We built the Stalker Challenge - a mystery game across 15 fake Instagram accounts where players solved a girl's disappearance. Real detectives helped craft the human trafficking storyline. Players used actual investigative skills, then we showed them how those same talents could land them a detective job.

Brand name: Lithuanian Police
Advertiser / client: Lithuanian Police Department
Product / service: Law enforcement
Campaign name: Stalker Challenge
Agency network: INDEPENDENT AGENCY
Agency: Fabula Rud Pedersen Group Vilnius
Web address: https://www.instagram.com/virtualus__detektyvas/
Agency chief executive officer: Eglė Stonkė
Chief creative officer: Linas Migonis
Art director: Jurgis Ramanauskas
Copywriter: Laurynas Rėčkus
Designer: Vytis Gruzdys
Account director (agency): Kristina Kukarevičiūtė
Film production: Patricija Andrijaitytė
Digital strategist: Aistė Kamarovaitė