SHOWCASE
Sauna Marathon
Entry code: 0803003GD24
Agency: Not Perfect, Tallinn
Advertiser / client: Saku Õlletehas/Carlsberg
Group: B. CONTENT, Live experience
Creative idea
Karl is a brand for relaxation.To prove it, we built our own moving sauna and let people relax in it.So, our main competitor A le Coq, decided to steal attention from us by sponsoring a huge yearly event - the Sauna Marathon.We couldn’t let that happen and registered our sauna to take part in the event and we made it fly.
Brand name: Karl Friedrich
Advertiser / client: Saku Õlletehas/Carlsberg
Product / service: Root Beer
Campaign name: Sauna Marathon
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect, Tallinn
Art director: Liisa Aaliste
Copywriter: Laes Oskar Raun
Designer: Kaisa Vallaots
Account director (agency): Keith Prits
