The Bridgerton Museum

Creative idea

Netflix ingeniously reimagined Bucharest's canceled Museum Night, transforming it into the Bridgerton Museum. Set against the historic backdrop of Calea Victoriei, one of Bucharest's oldest and most iconic streets, this immersive experience transported visitors to the Regency era, showcasing original costumes, captivating building projections, and a breathtaking live concert. Each exhibit featured QR codes that unlocked a self-guided Bridgerton walking tour, seamlessly blending the physical and digital worlds. By extending the museum into a virtual realm, Netflix made this extraordinary experience accessible to fans nationwide.

Brand name: Netflix
Advertiser / client: Netflix
Product / service: Streaming Service
Campaign name: Back to the Regency Era
Agency network: INDEPENDENT AGENCY
Agency: KUBIS Bucharest
Additional company: Luca’s Art Film
Production company: Luca’s Art Film
Creative director: Maria Teodorof
Art director: Laurențiu Lupu, Bianca Solymosi
Copywriter: Marina Deacu, Raluca Enache
Account director (agency): Camelia Matei, Loredana Radu
Managing director: Talida Cristea
Strategic planner / strategist: Tereza Morti
Senior planner: Bianca Manescu
Pr director: Sabrina Canea, Daniela Marin
Film production: Radu Selaru, Simona Dumitrascu
Music: Muse Quartet
Additional company: Cristina Rugina, Junior Frontend Developer Dani Ivan, Team Leader Marian Ciungu, AV Kotki Visuals Andreea Cartu, Head of Social
 Iulia Boloca, Sr. Copywriter
 Alex Nimurad, Sr. Art Director
 Andreea Cotet, SMM Maciek Janiszewski, Netflix Title Marketing Manager CEE
 Ada Gheorghiu, Netflix Marketing Production Manager Lucja Dzierzak, Head of Social Marketing CEE Monika Wasilewska, Social Marketing Manager CEE Ioana Zvac, Social Marketing Manager CEE 
 Anna Kot, PR Manager CEE