The Griselda Snow Trip

Creative idea

How do you promote a series when the main character's actions can’t be openly discussed? You keep it clever and fun. Introducing The Griselda Snow Trip. During peak ski season, we targeted snow enthusiasts. And since 'snow' is the most popular slang for cocaine in Romania, we let them see winter through La Madrina’s eyes. We etched a bold message on a prime slope: 'IT’S JUST 'SNOW.'' Visible from the gondola, it sparked curiosity and conversation. Once the buzz hit, Netflix revealed its hand, owning the moment and turning winter into Griselda's canvas.

Brand name: Netflix
Advertiser / client: Netflix
Product / service: Streaming Service
Campaign name: Griselda, the transportation innovator
Agency network: INDEPENDENT AGENCY
Agency: KUBIS Bucharest
Additional company: Luca’s Art Film
Production company: Luca’s Art Film
Creative director: Maria Teodorof
Art director: Laurențiu Lupu, Alexandra Baciu
Copywriter: Marina Deacu
Account director (agency): Camelia Matei, Ada Gheorghiu
Managing director: Talida Cristea
Strategic planner / strategist: Tereza Morti
Senior planner: Bianca Mănescu
Film production: Luca’s Art Film
Director: Gabriel Juduc
Director of photography: Silviu Crăciun
Additional company: Maciek Janiszewski - Netflix Title Marketing Manager CEE
 Amalie Rang - Netflix Marketing Production Manager Monika Wasilewska - Netflix Social Marketing Manager CEE Lucja Dzierzak - Netflix Head of Social Marketing CEE