trend untrapped

Creative idea

Mall Plovdiv was the first shopping center in the city, and as such has had a vital role in the establishing of each individual’s personal style over the past two decades. AI Mirror: It effortlessly identifies the color of your outfit through AI and matches it with items available at the mall, offering a personalized and time-saving shopping experience. Stay on-trend, eliminate fashion dilemmas, enjoying a seamless, curated shopping journey that keeps you on-trend without any fashion traps.

Brand name: Mall Plovdiv
Advertiser / client: Mall Plovdiv
Product / service: shopping center
Campaign name: trend untrapped
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: Asya Maradzhiyska
Designer: Boyana Aleksieva
Account director (agency): Lyubomir Kashilski
Client account director: Sanya Stefanova