LISTERINE - Find Your Type

Creative idea

When someone says LISTERINE, customers think of the characteristic bottle. LISTERINE, however, offers two dozen mouthwashes with various flavours. Each focuses on fighting mouth-related issues. We aimed to rid customers of decision paralysis, help them overcome the decision-making phase, and lead them to decide which LISTERINE they should choose (“the zero moment of truth”). Thus, the dental personality test was born, a.k.a. the Find Your Type campaign. We chose 7 premium products and defined them typologically with a corresponding character, each with its own “code name”. Users learned of the campaign via YT videos and interactive posts on social media.

Brand name: LISTERINE
Advertiser / client: Johnson & Johnson
Product / service: Mouthwash
Campaign name: Find Your Type
Agency network: INDEPENDENT AGENCY
Agency: Fragile agency, Prague
Web address: https://www.listerine.cz/najdisvujtyp
Creative director: Jiří Simonides
Art director: Lukáš Tisoň
Copywriter: Klára Stehlíková, Kristýna Šestáková
Designer: Tomáš Horák
Account director (agency): Jiří Hejl
Client account director: Dagmar Staňková
Digital strategist: Jiří Simonides, Dagmar Staňková
Additional company: social media manager - Fabián Berka