Jameson St. Patrick's Day Virtual Bar

Creative idea

Being the Irish whiskey it is, Jameson annually throws a huge party for Ireland’s very own St. Patrick’s Day. This year however, as did countless other occasions, St. Patrick’s Day happened to be in the middle of a global lockdown. After a brief moment of reflection Jameson made the decision to move the party online instead of postponing it. That is why the party was relocated to a special microsite where visitors were welcomed in a proper virtual Jameson bar.

Brand name: Jameson Irish Whiskey
Advertiser / client: Pernod Ricard
Product / service: Whiskey
Campaign name: Jameson St. Patrick's Day Virtual Bar
Agency network: All Channels Communication
Agency: All Channels Communication, Sofia
Executive creative director: Marin Kostov
Art director: Viktor Manchev
Copywriter: Krasimir Kunchev
Account director (agency): Ani Marinkova
Managing director: Vladimir Stefanov
Additional company: Project Manager - Elena Milanova Art Director - Martin Stefanov