Refuel with Enyaq iV

Creative idea

ŠKODA AUTO Slovensko supported the launch of the new electric car ŠKODA ENYAQ iV by a special event. According to the survey carried out by the brand the ecological aspect or quiet ride are not key qualities for Slovaks. What interests them most is a good price. Therefore, the customers of selected Slovnaft gas station had a chance to experience what it is like to refuel their cars for the same price as that of charging an electric car – that is to save up to 70%.

Brand name: Skoda Enyaq iV
Advertiser / client: Skoda Auto Slovensko
Product / service: Skoda Enyaq iV
Campaign name: Refuel with Enyaq iV
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Additional company: Socialists
Production company: Leopard Production
Executive creative director: Peter Kacenka
Creative director: Stefan Andrejco, Martin Keder
Art director: Stefan Andrejco
Copywriter: Veronika Podmakova, Martin Keder, Jan Gencur
Designer: Zuzana Strempekova, Martin Kyselica
Account director (agency): Richard Macanga,Milan Sitarik
Strategic planner / strategist: Vladimir Lefik
Agency producer: Peter Krajci