Tommorow in Poland

Creative idea

Agora SA, the leading Polish media concern since its inception, defends tolerance and human rights. In today's Poland there is not much good news about that. The LGBT+ community is treated the worst in Europe (ILGA Europe 2022). In contrast we decided to use Agora’s media to exercise collective imagination and to show that TOMORROW IN POLAND news will reflect real change. Together with portal Gazeta.pl, 'Gazeta Wyborcza' daily, Wysokie Obcasy magazine and Plotek.pl, on the day of the Equality Parade in Warsaw, we have published a series of news from the near future, and rainbow, equal and accepting Poland.

Brand name: Agora SA: Gazeta.pl, Gazeta Wyborcza, Wyborcza.pl, WysokieObcasy.pl, Plotek.pl
Advertiser / client: Agora SA
Product / service: Media
Campaign name: Tommorow in Poland
Agency network: MULLENLOWE
Agency: MullenLowe Warsaw
Web address: https://jutrowpolsce.pl/
Executive creative director: Marcin Nowak
Creative director: Kinga Grzelewska
Art director: Łukasz Wdowicz
Copywriter: Anna Rozwadowska
Account director (agency): Anna Stawska, Michał Molenda-Tomaszewski, junior communication manager
Managing director: Kinga Grzelewska
Pr director: Magdalena Łukasiuk
Additional company: Iga Kosiorek, influencer manager Gabriela Tram, junior content manager Natalia Kleszyk, junior e-commerce manager Tomasz Pawłowicz - digital designer Szymon Czajka - senior digital designer Rafał Madejczak, Magdalena Karpińska, Marta Radziak - Kucharska, Wiktoria Beczek - Gazeta.pl Adrianna Dobrzyńska, Sylwia Wójcik , Magdalena Karst-Adamczyk, Monika Summer-Brason - Wysokie Obcasy Mateusz Markowski, Katarzyna Stożek - Gazeta Wyborcza/Wyborcza.pl