UNIQA ÖFB Cup

Creative idea

The goal was to bring the UNIQA ÖFB Cup, Austria's national soccer cup, back to its former glory via social media and to show UNIQA and its commitment to soccer. To do this, we gave the community a look behind the scenes. We visited clubs and players throughout Austria (especially those who are not usually in the spotlight) with camera teams in order to emphasize regionality. The community was involved and could ask questions or win unique prizes. In the end, the final in Klagenfurt was sold out and the community grew and was revitalized.

Brand name: UNIQA Insurance Group AG
Advertiser / client: UNIQA Insurance Group AG
Product / service: Social Media and Video
Campaign name: UNIQA ÖFB Cup Season 2022/23 - Regain the Glory
Agency network: INDEPENDENT AGENCY
Agency: ML Marketing GmbH, Vienna Austria
Media agency: ML Marketing GmbH
Digital agency: ML Marketing GmbH