Dreamwalkers: First ever LIVE in-game press-conference

Creative idea

The world's first blockbuster stream. This is a new interactive experience inspired by action games and films. All events take place within the game world inspired by Pringles. Format: let’s play is the most popular stream format - the user watches the streamer play the game, helps him make plot decisions and communicates in a general chat. We were one of the first in the world to decide to collect the entire beau monde of game and lifestyle journalism, presenters, streamers and authors of the project directly in our game. Its start screen is called Pringles Dream Museum.

Brand name: Kellogg
Advertiser / client: Kellogg
Product / service: Pringles
Campaign name: First Russian game blockbuster. Made for product launch with a scenario by famous writer
Agency network: INDEPENDENT AGENCY
Agency: Re:evolution / Moscow
Additional company: -
Production company: -
Executive creative director: Ivan Sidenko
Creative director: Ivan Sidenko
Art director: Evgeny Shestilov
Copywriter: Ilya Japaridze
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Account director (agency): Dmitry Geraskin
Client account director: Olga Andrushevich
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Agency producer: Alexander Sirokha
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Additional company: Smm Director - Stas Shumilkin Smm manager - Victoria Emelyanova Creator - Danil Gura