Un/Accessible slopes

Creative idea

In Slovenia, 170,000 people live with disabilities, which represents a significant 8.5% of the entire population. And for many of them, events like ski jumping in Planica are challenging to attend in person. With our project that included a transportation platform SharePlanica.si, enlarged zone for people with disabilities at the event - we encouraged people to offer rides for individuals with disabilities and to socialise at the event venue.

Brand name: Mastercard
Advertiser / client: Mastercard Slovenia
Product / service: payment system
Campaign name: Un/Accessible slopes
Agency network: MCCANN WORLDGROUP
Agency: McCann Ljubljana
Media agency: Media Publikum
Additional company: Specto, Povem, Planica
Web address: http://www.shareplanica.si
Agency chief executive officer: Ziga Anzlovar
Creative director: Anze Jereb
Art director: Uros Podgorelec
Account director (agency): Lana Klemencic