CAN YOU KFC IT?

Creative idea

The campaign turned Bucharest subway maps into KFC ads, starting from a simple revelation: one of the metro lines is shaped like a drumstick. This unexpected discovery fueled conversations and disbelief among commuters, who were amazed to realize the drumstick had been right under their noses the whole time. To further engage the public, we launched the drumstick tour: a juicy challenge where travelers could win a KFC Bucket by completing the tour. This sparked a friendly competition, as commuters raced along the drumstick shaped line, creating buzz both underground and online.

Brand name: KFC
Advertiser / client: KFC
Product / service: QSR
Campaign name: CAN YOU KFC IT?
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Romania
Media agency: UM Romania
Digital agency: MRM Romania
Production company: wearekindofstudio
Agency chief executive officer: Catalin Dobre & Ionela Buta
Chief creative officer: Catalin Dobre
Executive creative director: Ioana Zamfir
Art director: Mihai Constantinescu, Andrei Ilincaru, Diana Neagu, Andrei Popa
Copywriter: Paula Ionescu, Ionut Cioroiu, Denisa Gaina,
Account director (agency): Carmen Marin
Client account director: Claudia Cofaru
Media director: Victor Croitoru
Strategic planner / strategist: Stefan Chiritescu
Director: Dorel Ignatiuc
Additional company: Content Director - Ionut Cojocaru Head of Technology - Alex Budin UI/UX Designer - Ionut Dediu AV Producer - Mara Ciama Account Director (UM Romania) - Dora Boldor Media Account Manager (UM Romania) - Oana Grigore Senior Media Planner (UM Romania)- Luana Paun Senior OOH Specialist (UM Romania) - Anca Popescu Senior Digital Manager (UM Romania) - Dany Dinu