NFT PIZZA SWAP

Creative idea

Domino’s Pizza found itself on the outs with a the young, tech-savvy audience of the Israeli culinary capital. In order to pull them back in, Domino’s created a tongue-in-cheek campaign touching a very painful failure: NFT’s downfall. Thus, Domino’s turned financial disappointment into cheesy-goodness with “NFT Pizza Swap” - exchange your worthless NFTs for pizza. In collaboration with local NFT influencers, we created disruption at the core of the NFT community (our T.A) – leading not only to rising popularity and being the talk of the town, but ultimately to choosing (and eating) Domino’s more than ever.

Brand name: Domino's
Advertiser / client: Domino's
Product / service: Fast Food
Campaign name: NFT PIZZA SWAP
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Romania
Digital agency: MRM Romania
Additional company: McCann Tel Aviv
Production company: Studio Set
Web address: https://www.reheatyournft-dominos.com/en/
Agency chief executive officer: Catalin Dobre, Ionela Buta
Chief creative officer: Catalin Dobre, Sigal Abudy
Executive creative director: Ioana Zamfir
Creative director: Asa Keren, Yonatan Title
Art director: Shiran Damari, Mihai Constantinescu, Ana Sandu
Copywriter: Kobi Lavie, Paula Ionescu
Account director (agency): Sapir Zagury-Geva
Client account director: Oneg Akiki
Director: Adrian Aghenitei
Post production: Simona Macarie
Additional company: Avishag Moshe - Strategic Planning (McCann Tel Aviv) Alexandru Platon - AV Producer (McCann Worldgroup Romania) Alex Zamfir - UX Designer Alex Budin - Head of Technology (MRM Romania)