INDEPENDENCE IS OURS!

Creative idea

Signify is an electronic signature platform. To promote its features and to generate positive brand awareness, we created a special campaign for Independence Day of Georgia (Population: 3.72 million). As Georgia still Struggles for the independence from Russian Dominance, we decided to digitalize the Independence Act (initially signed by 88 members of supreme council) and using Signify tools created unlimited signature space, so that every Georgian can also sign it and reaffirm their commitment to the principles stated in the Act.

Brand name: Signify
Advertiser / client: Signify
Product / service: Digital Signiture Platform
Campaign name: INDEPENDENCE IS OURS!
Agency network: INDEPENDENT AGENCY
Agency: Windfor's Tbilisi
Web address: https://26.signify.ge/
Executive creative director: Beqa Meparishvili
Creative director: Nino Gordeladze, Bibi Asatiani
Art director: Mari Sukhishvili
Copywriter: Irina Sakvarelidze
Designer: Meko Chikadze, Sergo Titenkov, Masho Nartkoshvili
Client account director: Mariam Gogogdze
Managing director: Sopo Kechkoshvili
Strategic planner / strategist: Mariam Chkaidze, Elene Gugushvili