The most important call
Creative idea
The campaign addressed Russian-speaking volunteers to invest significant time and emotional effort to call Russian people to tell them the truth about the war in Ukraine. The initiative’s moving video anthem anchored its Twitter account and earned more than 700,000 impressions and an engagement rate of 5%. The video and post have been shared by massively influential public figures and political leaders with huge audiences, for example Richard Branson. Without any paid promotion, reach (823,000 impressions with an average 2.4% engagement rate) far exceeded results of large, massively-funded campaigns.
Brand name: Call Russia
Advertiser / client: 'Strong together'
Product / service: Initiative to stop the war in Ukraine
Campaign name: Call Russia
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Additional company: 15 min group / Red flag / Go Vilnius / Headline / Inspired UM
Web address: https://callrussia.org/eng
Additional company: Tomas Balžekas
Paulius Senūta
Gabrielė Burbienė
Vaidotas Valantiejus
Evelina Valeckaitė
Rokas Eltermanas
Marius Lukošius
Viktorija Senūtienė
Lukas Misevičius
Ilona Livšicaitė
Andrius Račickis
Aurelija Beitaitė
Melissa San Miguel
Gintarė Kavaliūnaitė
Olga Malaškevičienė
Renata Surovec
Indrė Vareikytė
Anton Krasun
Jurgis Šimelionis
