Suggestive Installation ( Year of war in Ukraine)

Creative idea

How do you change a view of a nation in one day? The war with Ukraine has started another war too – the information war led by Russia. Its outcome for Slovak nation is the highest faith in Russian disinformation and the lowest will to help Ukrainians. Magna, the largest Slovak humanitarian organization helping Ukrainian children to survive, decided to change it. As a reminder of 473 Ukrainian children killed by Russians, Magna displayed suggestive installations in Slovak cities on the first war anniversary. In one day, the campaign reached entire Slovak adult population via respected media, including all TV stations.

Brand name: MAGNA (humanitárna organizácia)
Advertiser / client: MAGNA (Humanitarian organization)
Product / service: suggestive installation on the occasion of the anniversary of war in Ukraine
Campaign name: Suggestive Installation ( Year of war in Ukraine)
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Creative director: Peter Darovec, Jakub Svetlík, Roman Hríbik
Art director: Michal (Mio) Valúšek
Copywriter: Roman Hríbik
Account director (agency): Martin Toman
Additional company: Petra Lukáčová (Group Account Manager) Lucia Dešťová (Account Manager) Zuzana Frtúsová (Social Media Director) Michal Porubovič (Social Media Manager)