The Don't Die Bag

Creative idea

Dr. Max offers vitamins and minerals to support immunity, but many people overlook supplements. To engage them directly, we partnered with one of Slovakia’s top meme pages, ZOMRI (“Die” in English), known for its active fanbase. We transformed ZOMRI’s iconic bag with the slogan “ZOMRI” into a unique package labeled “NEZOMRI” (“Don’t Die”), filled with Dr. Max products. This attention-grabbing packaging, available exclusively in our online shop, resonated with ZOMRI fans. The limited edition sold out in 24 hours, driving strong engagement and measurable sales.

Brand name: Dr. Max
Advertiser / client: Dr. Max
Product / service: Immunity package of Dr.Max products
Campaign name: The Don't Die Bag
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rasťo Bahurinský
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Dominik Mičuda, Martin Jaňák
Copywriter: Romana Kádeková, Dano Vachuna
Account director (agency): Kristína Beníčková