Granny Office

Creative idea

Loneliess in later life affects over 750,000 people in Hungary. Elderly people live alone and are isolated. Vodafone wanted to prove that its internet can upgrade human connections, too, and can ease the loneliness of the elderly. We gave Gen Z and Millennial grandkids a new reason to visit their grandparents' home: Granny Office. We inspired them to spend some home office days working from their grandparents' apartment. We gave grandparents the best internet in the country, then they invited their grandkids to work from their place, spend some time together, and at the same time, the kids also sampled our reliable internet.

Brand name: Vodafone
Advertiser / client: Vodafone Hungary
Product / service: Vodafone
Campaign name: Granny Office
Agency network: VML
Agency: VMLY&R Budapest
Executive creative director: Karolina Galácz
Art director: Péter Sári
Copywriter: László Potozky, Marianna Molnár
Designer: Mihály Ferencz, Zsolt Szabó
Client account director: Ádám Babocsay, Zsófia Mózes
Strategic planner / strategist: János Debreczeni
Director: SOUP
Agency producer: Fanni Zádor
Digital strategist: László Heiszki
Digital creative: Zsombor Kalotai, Tímea Takács