Happy Mail

Creative idea

Children are kind, sweet and... selfish. That's why we decided to help the next generation be a little more open to sharing. This is how created 'Happy Mail'. The Mechanics: 1) Buy a Happy Meal in a McDonald's restaurant, and ask to donate your toy. 2) You will be given an envelope, sticker, stamp, crayon and a notepad. 3) Use them to make a letter/parcel and place the toy inside 4) Put this Letter in the Happy Mail box near the counter at the restaurant 5) Go back to the counter and ask for your badge of honor

Brand name: McDonald's
Advertiser / client: Sunfoods Bulgaria ltd.
Product / service: Quick Serving Restaurants
Campaign name: Happy Mail
Agency network: DDB WORLDWIDE
Agency: guts&brainsDDB Sofia
Media agency: Optimum Media
Production company: Final New
Web address: https://mcdonalds.bg/en/give-away-your-toy/
Creative director: Iliya Grigorov
Art director: Siyana Filatova
Copywriter: Rumen Ivanov
Account director (agency): Stoyan Sirakov