Meowbook

Creative idea

Today, a lot of us work from home. There are moments that interfere. Cats are among them. They fit on a warm keyboard, and you don't want to drive them away because you love them. Lenovo Ukraine has created a laptop for cats — MeowBook. Do you want the cat to be with you, but not diverting? Place your MeowBook next to your laptop and plug in a USB heater to keep your pet comfortable. We managed to implement a full-fledged functional device. MeowBook has a heating device, felt cover and MeowPad, which 'rustles' under the cat, like keys. And more. It closes comfortably like a regular laptop.

Brand name: Lenovo
Advertiser / client: Lenovo Ukraine
Product / service: Lenovo Laptops
Campaign name: Lenovo Meowbook
Agency network: LEO BURNETT
Agency: Leo Burnett Ukraine/Kyiv
Additional company: MSL Ukraine
Web address: https://meowbook.lenovo.ua/meow
Executive creative director: Anatoliy Davydov
Creative director: Anatoliy Davydov
Art director: Polina Chegrynets
Copywriter: Oleksii Yatsura
Designer: Polina Chegrynets, Marharyta Marushevska
Account director (agency): Katerina Malysheva
Client account director: Katerina Malysheva
Managing director: Svitlana Zagidko
Pr director: Olena Sukhanova
Illustrator: Polina Chegrynets
Film production: Ganka Film
Agency producer: Marharyta Zayka, Katerina Malysheva
Post production: Olexiy Gontcharouck
Digital creative: Anastasia Gorodetska