Survivors

Creative idea

GULAG History Museum deals with the history of the corrective forced labor camp system that served as an instrument of state repression in the USSR in 1930s-50s. 20mln people were imprisoned in GULAG camps during repressions, 2mln died there. Nowadays the topic is almost not covered in media and just half of the youth know about mass repressions in USSR. We want to resume it and spread the knowledge among youth: always remember, never repeat. We used comics as the most understandable and attractive format for TA. Introducing SURVIVORS - graphic novels based on the real stories of GULAG's victims.

Brand name: GULAG History Museum
Advertiser / client: GULAG History Museum
Product / service: GULAG History Museum
Campaign name: Survivors
Agency network: BBDO WORLDWIDE
Agency: BBDO Moscow
Web address: https://gmig.ru/en/projects/survivors/
Executive creative director: Nikolay Megvelidze
Creative director: Sergey Kozhevnikov
Art director: Anastasia Kharitonova, Eldar Selimov
Copywriter: Olga Lakhnova
Account director (agency): Aleksandra Spiridonova
Illustrator: Konstantin Chirkov, Dmitriy Osetrov
Additional company: GULAG History Museum: Anna Stadinchuk - Deputy Director for development Daria Vinokurova - Graphic Designer Timur Bulgakov - Script writer Tatiana Polyanskaya - Senior Researcher Nina Mikheeva - PR specialist Pic-o-matic: Anastasia Danilova - Illustrator Sofiya Yelovikova - Illustrator CrosDigital: Tatyana Hildebrandt - Account Director Rodion Tarasov - Creative Director Anton Grigoriev - Producer Digital Lab: Ekaterina Moskvina - Producer Anton Kuchin - Director