Motherland Pride

Creative idea

We hacked the tallest european statue, the iconic Motherland Monument, with the help of drones by attaching a huge rainbow flag to its sword in real-time. The statue’s symbolism was transformed – from the protection of Soviet values to human rights protection and raising awareness on gender equality.

Brand name: KyivPride
Advertiser / client: KyivPride
Product / service: KyivPride
Campaign name: Motherland Pride
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Ukraine
Production company: Dronarium
Executive creative director: Kosta Schneider
Creative director: Sergey Beloshitsky
Client account director: Olena Orlovska
Managing director: Tatiana Slivko
Digital production: Kostya Baranovskyi
Additional company: Ruslana Panukhnyk - Director, KyivPride Oksana Solonska - Media & Communications Officer, KyivPride Sofiia Lapina - PR manager, KyivPride Maksym Potapovych - Social Media Manager, KyivPride Eugene Bilotskiy - Project assistant, KyivPride