Walk for life

Creative idea

Walk for life is a controversial event against abortions. We used the name of the event to show the real walk for life – 4 day journey of women in Congo to the hospital in order to save the lives of their children.

Brand name: Magna
Advertiser / client: Magna
Product / service: Fundraising for humanitarian organization
Campaign name: Walk for life
Agency network: OGILVY
Agency: Istropolitana Ogilvy Bratislava
Web address: http://www.magnapochod.sk/
Executive creative director: Peter Darovec
Creative director: Michal Belej
Art director: Michal Valúšek
Copywriter: Michal Belej, Peter Darovec
Account director (agency): Martin Toman
Client account director: Helena Trčková
Strategic planner / strategist: Veronika Romsauerová, Juraj Plánovský
Photographer: Martin Bandžák
Director: Branislav Vincze
Director of photography: Branislav Vincze, Viktor Cicko, Juraj Zmatek
Post production: Matej Kumpán
Digital strategist: Lenka Lukáčová