Project Futureproof

Creative idea

Project FutureProof is an integrated platform to connect young people to the futures they actually want, by giving them resources for every step of their careers. It gave them access to: -An intuitive app that enabled them to figure out their strengths and the different possibilities it would open. -Free workspaces, recording studios and in-person seminars to grow and train. -The Telekom HR department to learn how to best sell themselves. -A massive internship program to get the work experience that would unlock further opportunities

Brand name: Deutsche Telekom
Advertiser / client: Deutsche Telekom
Product / service: https://futurefeed.telekom.com/en-EU/
Campaign name: Project Futureproof
Agency network: SAATCHI & SAATCHI
Agency: S&S Skopje
Digital agency: Sapient
Additional company: Deutsche Telekom, S&S London
Production company: SomeSuch
Web address: https://futurefeed.telekom.com/en-EU/
Executive creative director: Franki Goodwin
Creative director: n/a
Art director: Hernan Dietrich
Copywriter: Tobias Tercic
Designer: Talveer Uppal
Account director (agency): Clare Shaw, Cali Fish, Terri Turner
Client account director: Ulrich Klenke, Wolfgang Kampbartold, Ayten Pekerman, Sonja Wessel, Maren Ruddat, Ralf Luelsdorf
Media director: Daniel Jaeger
Strategic planner / strategist: Sam Wise
Senior planner: Mathieu Abet
Pr director: Lucy Boyd
Film production: Emory Ruegg
Director: Rollo Jackson
Director of photography: Bobby Shore
Music: Factory
Agency producer: Charlotte Judem Nayab Malik
Post production: ETC
Digital production: Stephan Ritter
Digital strategist: Adam Boyette
Additional company: Aleksandra Dilevska CEO Jelena Vekic Executive manager Dejan Spirkovski Creative Director Katerina Deanoska Account director Vladimir Lazoroski Senior copywriter Andrijana Andreeva account executive Jovica Rafajlovski designer