Borsodi Leaving early FC

Creative idea

The 'Leaving Early FC' campaign by Borsodi beer transformed Hungary’s workday into a nationwide fan movement for the EURO 2024 match. Recognizing that the game was scheduled during work hours, Borsodi initiated a campaign urging companies to let employees clock out early to watch the match with friends. This created a unifying movement where even rival companies joined forces to support the National Team. By aligning with the values of camaraderie and national pride, Borsodi not only promoted their brand but also brought together businesses, employees, and the public in a shared, spirited experience.

Brand name: Borsodi
Advertiser / client: Borsodi Sörgyár Ltd.
Product / service: Alcoholic beverages
Campaign name: Borsodi Football campaign 2024
Agency network: INDEPENDENT AGENCY
Agency: Mito, Budapest
Media agency: OMD Hungary
Production company: Mito Creative
Agency chief executive officer: Dániel Kövesházi
Chief creative officer: Gergely Marosi
Creative director: Gergely Marosi
Art director: Balázs Lakatos, Márton Kenzcler
Copywriter: Gábor Hajdú, Milán Gelencsér
Designer: Dorka Gyöngyösi, Gabriella Földvári
Account director (agency): Zsófi Miklós, Dorka Tánczos
Media director: Dániel Novák
Strategic planner / strategist: Brigi Csurgó
Director of photography: Bence Darvas
Agency producer: Dia Szalay, Gergely Kisfali
Additional company: Digital production - Márton Szabó-Biczók, Gergő Einger Motion design - Annamária Radnics, Krisztián Hegyi Social - Nóra Ormoshegyi, Gyula Siska Legal - Aliz dr. Kovács