Bucket Of Love

Creative idea

Young queer people endure an average of 6 years of doubt before revealing their orientation to the world. To help them overcome this uncertainty, we teamed up with Wolt to create the special Bucket of Love. Anyone who ordered this rainbow bucket during Pride weekend received half an hour of psychological counseling over the phone for just one symbolic cent—a service that is often sought by young people but financially out of reach.

Brand name: KFC
Advertiser / client: Queensway Restaurants Slovakia, s.r.o.
Product / service: KFC
Campaign name: Bucket Of Love
Agency network: PUBLICIS
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kačenka
Creative director: Martin Motáček
Art director: Richard Sokol
Copywriter: Ladislav Macko
Designer: Richard Sokol
Account director (agency): Lucia Kovárová
Client account director: Agnieszka Imsirovic