B Side Billboards

Creative idea

The construction expansion in city centers has gained momentum. The citizens who had a view of the mountains, now have a view of a wall. Living in central city area is no longer an option A. For Halkbank housing loan, we have created a campaign that promotes the option B and the benefits of living in a quiet and green neighbourhood. Using B sides of billboards that are facing green areas and some of them are literally in branches. With an insignificant media investment into undesirable billboard side, the media picked up the story and we have gained excellent results.

Brand name: HALKBANK
Advertiser / client: HALKBANK SKOPJE
Product / service: Housing Loan
Campaign name: B Side Billboards
Agency network: MCCANN WORLDGROUP
Agency: MCCANN SKOPJE
Creative director: Bojan Dodevski
Art director: Boban Milanovic
Copywriter: Bojan Dodevski
Account director (agency): Iva Belovski
Managing director: Bojan Kocovski
Strategic planner / strategist: Irina Maja