Griselda’s Public Service Announcement

Creative idea

How do you promote a series with a main character whose actions are too daring to discuss? You slip into pop culture with creativity and audacity. Enter Griselda’s Public Service Announcement, a bold move by La Madrina herself. Following the classic format, we crafted a series of cleverly disguised PSAs and unleashed them as unskippable ads on YouTube. These ads appeared before the most popular trap songs referencing illegal activities, ensuring Griselda's influence was impossible to ignore.

Brand name: Netflix
Advertiser / client: Netflix
Product / service: Streaming Service
Campaign name: Griselda, the transportation innovator
Agency network: INDEPENDENT AGENCY
Agency: KUBIS Bucharest
Creative director: Maria Teodorof
Art director: Laurențiu Lupu, Victor Firan
Copywriter: Marina Deacu
Account director (agency): Camelia Matei, Ada Gheorghiu
Managing director: Talida Cristea
Strategic planner / strategist: Tereza Morti
Senior planner: Bianca Manescu
Post production: Marian Ciungu
Additional company: Maciek Janiszewski - Netflix Title Marketing Manager CEE
 Amalie Rang - Netflix Marketing Production Manager Monika Wasilewska - Netflix Social Marketing Manager CEE Lucja Dzierzak - Netflix Head of Social Marketing CEE