SHOWCASE
WOOD WIDE WEB
Entry code: 0905006GD24
Agency: MULLENLOWE GGK, Bratislava
Advertiser / client: VLK
Group: C. ENGAGEMENT, Creative use of Media
Creative idea
How to hack traditional approach to saving forests with strong tech brands? In order to find new audiences and new supporters, we compared the forest to the Internet and invited strong technological brands to cooperate. Thanks to this, we reached out to new people, reversed the negative development trend and achieved record spontaneous awareness of the brand since its inception
Brand name: Buy your own tree
Advertiser / client: VLK
Product / service: -
Campaign name: WOOD WIDE WEB
Agency network: MULLENLOWE
Agency: MULLENLOWE GGK, Bratislava
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Vlado Slivka
Art director: Vrato Harmata
Copywriter: Vlado Krizan
