SERVING TENNIS PASTA

Creative idea

Lubella capitalized on the viral moment when Iga Świątek’s confession about her love for pasta with strawberries became global news. In real-time, Lubella engaged fans by encouraging them to support Iga by sharing their own versions of the dish and voting on the name for a new racquet-shaped pasta. As Iga reached her first Wimbledon final, Lubella quickly responded to a challenge from an influencer, creating the pasta design in just hours. The brand then announced the new 'Rakiettoni' pasta with fan-voted names, turning real-time interaction into a viral, meaningful campaign.

Brand name: LUBELLA
Advertiser / client: MASPEX SP. Z O.O.
Product / service: RAKIETTONI
Campaign name: SERVING TENNIS PASTA
Agency network: INDEPENDENT AGENCY
Agency: FEEDERS AGENCY WARSAW
Additional company: MASPEX SP. Z O.O.
Chief creative officer: KUBA SAGAN
Creative director: ADAM SIEROCIŃSKI (Creative Director), BODO KANIEWSKI (Head of Arts)
Art director: MAGDALENA KACZANOWSKA (Senior Art Director), ZUZA GAŁCZYŃSKA (Art Director)
Copywriter: LUKE KOŁAKOWSKI (Creative Lead))
Designer: YANA SYTNYK (Graphic Designer), VLADI KRAVETS (Motion Design Lead)
Client account director: PAULINA KOŁODKO
Managing director: DARIA POLARCZYK
Strategic planner / strategist: JOANNA SAGAN (Strategy Director)