Stop Shopping From Fashion Days

Creative idea

Bulgaria has an incredibly low voter turnout. That’s why we had three parliamentary elections in 2021 alone. And while 60% of people don’t vote, 99% of brands stay completely silent on the subject. Fashion Days decided to break the silence. And instead of making an ad for its products, we created an anti-Fashion Days ad aimed at turning people choice-making powers away from our store and towards the polls. We created a video directly telling people to NOT buy from us on Election Day. And those that insisted were greeted with a banner on our site telling them to #STOPSHOPPING.

Brand name: Fashion Days Bulgaria
Advertiser / client: Fashion Days Bulgaria
Product / service: Fashion Days - Online fashion retailer
Campaign name: Stop Shopping From Fashion Days
Agency network: INDEPENDENT AGENCY
Agency: HUMAN, Sofia
Production company: HUMAN Production
Executive creative director: Alexander Bratimirov
Creative director: Konstantin Trendafilov
Art director: Kristiana Vulcheva
Copywriter: Petar Evtimov
Account director (agency): Tsvetelina Mitkova
Director: Neda Morfova
Director of photography: Georgi Andreev
Agency producer: Nikola Tsanov