Put Me To The Test Avon

Creative idea

The cosmetics manufacturer Avon decided to use augmented reality (AR) in its autumn campaign. The Prague agency Visibility Digital came up with the solution in the form of a campaign using AR to test the ideal shade of a given lipstick. And directly in the camera of your mobile phone. AR application was part of spot and banners on Facebook, Instagram, YouTube and Snapchat. It was the first omnichannel AR campaign in CEE region and Meta company published it as an example case study of ideal AR usage: https://www.facebook.com/business/success/avon-czech-republic

Brand name: Avon
Advertiser / client: Avon Cosmetics spol s r.o.
Product / service: Avon hydramatic lipstick range 24H
Campaign name: AR application for new hydramatic lipstick range 24H
Agency network: INDEPENDENT AGENCY
Agency: VISIBILITY DIGITAL PRAGUE
Media agency: VISIBILITY DIGITAL
Web address: https://www.facebook.com/business/success/avon-czech-republic
Managing director: Vojtěch Foukal