Blindjourney

Creative idea

AI opened groundbreaking horizons by enabling the creation of visual art from words. This inspired Blindjourney, an art project where blind artists expressed themselves visually for the first time. Using Midjourney, they translated their impressions and unique perspectives of Budapest into 2D art. Seven artworks were displayed on citylights, turning the city into a thought-provoking open-air gallery. Each artwork was exhibited at the exact location depicted to emphasize its impact. This innovative approach deepened sighted people’s understanding of blind experiences through visual language, sparking meaningful conversations and fostering greater appreciation for diverse perspectives.

Brand name: Kézzelfogható Alapítvány
Advertiser / client: Kézzelfogható Alapítvány
Product / service: Non-profit
Campaign name: Blindjourney - Another point of view
Agency network: INDEPENDENT AGENCY
Agency: Café Communications Budapest
Media agency: Café Reklám Zrt.
Digital agency: Be Social Kft.
Web address: https://blindjourney.hu/
Agency chief executive officer: Zoltán Simon
Chief creative officer: Andrea Horváth
Art director: Kristóf Murányi
Copywriter: Kinga Havas
Designer: Áron Lőrincz
Account director (agency): László Csősz
Media director: Márta Hornai
Pr director: Krisztina Rácz
Photographer: Bence Mladin
Director: Oresztész Nemes
Agency producer: Nóra Beszta
Additional company: Agency Account manager: Barbara Schmidt Blind Artists: Melitta Lakatos Barbara Kónya Mária Baráth Gábor Pribitek Máté Szakács Viktor Erdődy Márton Csányi