QR Library

Creative idea

Banska Stiavnica is a beautiful small town in central Slovakia, which is listed on the UNESCO World Heritage List. Unfortunately, in March 2023 the town was hit by a major fire. One of the most affected buildings was the Eleuzina Cultural Centre, whose premises with its precious historical library burned to the ground. Telekom decided to support the restoration of this library. We made a solution out of a problem. We used the burnt books and turned them into a working QR code in the premises of the fire-destroyed Eleuzina, which redirected people to the donor website.

Brand name: Slovak Telekom
Advertiser / client: Slovak Telekom
Product / service: CSR activity
Campaign name: QR Library
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Creative director: Jaroslav Vígh
Art director: Tomáš Bánik
Copywriter: Ivana Polohová, Ivana Viteková
Account director (agency): Tatiana Hrutková
Strategic planner / strategist: Kamil Charvát
Director: Lukas Krist
Director of photography: Lukas Krist, Martin Palkovic
Agency producer: Marián Zverbík