Safety at hand

Creative idea

Safety became the number one issue for all Ukrainians. People were looking for safety rules on the Internet. However, at the very beginning, there was no single consolidated expert source. We asked ourselves: how we can help people to protect themselves and their relatives? And we realized: people need a source that will always be at hand. We created chatbots based on the educational course at the most popular messengers — Telegram and Viber. And now, Ukrainians can quickly and conveniently have information and share it with their dearest people. Safety is literally at their hands — in a smartphone.

Brand name: DRC in Ukraine
Advertiser / client: DRC in Ukraine
Product / service: Educational course to inform the population about the risks of explosive objects
Campaign name: Safety at hand
Agency network: INDEPENDENT AGENCY
Agency: WARTO Communications Agency, Kyiv
Account director (agency): Hanna Havura
Additional company: Agency SMM project manager - Halyna Perederii Agency project manager - Viktoriia Harkusha Agency Chief on Analytics - Maryna Shvydka