SKIN CARE GAMERS CARE ABOUT

Creative idea

Exposure to blue light, low quality of sleep, bacteria on controllers… no wonder gamers suffer problems with their skin. To help gamers with their skin problems, we built our latest campaign on a simple fact: in games, young people want to look their best. Almost two-thirds of them pay for the skins that change the appearance of their avatar or weapons in the game. IDEA We challenged gamers: Show us your most beautiful in-game skins and win products to take care of your real skin. And that way we reached GenZ in unprecedented way with our youth oriented product line LEVEL Up by Slovakias largest pharmacy, Dr.Max

Brand name: Dr.Max
Advertiser / client: Dr.Max
Product / service: Skin care products
Campaign name: SKIN CARE GAMERS CARE ABOUT
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO BRATISLAVA
Executive creative director: Juraj Kovac
Creative director: Juraj Kovac
Art director: Engelbert Strapec, Adrian Mery
Copywriter: Dano Vachuna, Michal Roháček
Account director (agency): Dominika Bobulová