The Don't Die Bag

Creative idea

Dr. Max offers a wide range of vitamins and minerals to support immunity, but most people don’t take them. To grab attention, we teamed up with one of Slovakia's top meme pages, ZOMRI (Die in english), and used their iconic merch—canvas bags with the slogan “ZOMRI” (Die). We changed the message to “NEZOMRI” (Don’t Die) and filled the bags with Dr. Max vitamins and minerals. The product was then placed on our online shop, and ZOMRI fans loved it so much that our limited edition sold out within 24 hours.

Brand name: Dr. Max
Advertiser / client: Dr. Max
Product / service: Immunity package of Dr.Max products
Campaign name: The Don't Die Bag
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rasťo Bahurinský
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Dominik Mičuda, Martin Jaňák
Copywriter: Romana Kádeková, Dano Vachuna
Account director (agency): Kristína Beníčková