#UnboXYourself

Creative idea

Detailed, yet easy-to-follow report form DNA ERA unveils essential genetic predispositions. Basically, it's an instruction manual for your body, which you should receive at your birth. Communication in health segment always has a sterile, almost scary tonality. No one is looking forward to seeing their health results. Least of all Slovaks, who don't attend their regular health check-ups. To make it seem friendly and spark curiosity about lifestyle choices, we made it look like the newest influencer trend. In the #UnboXYourself challenge, influencers bared their most intimate information. Their DNA report was transformed into skin-toned collection with an eye-catching label which carried their playfully worded DNA ERA results.

Brand name: DNA ERA
Advertiser / client: DNA ERA
Product / service: DNA test with complex health report
Campaign name: #UnboXYourself
Agency network: INDEPENDENT AGENCY
Agency: SOCIALISTS, Bratislava
Media agency: Starmedia, s.r.o.
Production company: LEOPARD production
Web address: https://www.dnaera.com
Creative director: Michaela Stanová, Martin Benca
Art director: Barbara Kršková, Lukáš Krnáč
Copywriter: Michaela Stanová
Designer: Adam Bača
Account director (agency): Martin Kukoľ
Client account director: Lukáš Marcinko
Strategic planner / strategist: Kristína Labajová
Senior planner: Matej Mikuš
Photographer: Welin Nagyová
Director: Maxim Kľujev