Live Life in the Green

Creative idea

Pushing against common category conventions that use illness to promote wellness, Healtheries' brand video delivers a feel-good animation that celebrates positivity and well-being. We follow our gender-neutral character, Riley, as they confidently navigate their day, radiating energy and optimism. The animation features fluid, continuous movement synchronized to music, ensuring the story flows seamlessly without feeling episodic. We incorporated local New Zealand elements to make the campaign feel authentic, while transitions highlight emotions and inner states. This approach, combined with unique visual styles and dynamic environments, creates an engaging and optimistic narrative that stands out in the wellness category.

Brand name: Healtheries
Advertiser / client: Vitaco Health Group Ltd
Product / service: Supplements
Campaign name: Live Life in the Green
Agency network: TBWA WORLDWIDE
Agency: TBWA\NZ, Auckland
Additional company: Panic
Production company: Panic
Web address: https://healtheries.co.nz/
Agency chief executive officer: Catherine Harris
Chief creative officer: Shane Bradnick
Creative director: Mick Stalker
Art director: Agency- Darran Wong Kam, Panic studio- Gints Gutmanis
Account director (agency): Ana Sridhar
Client account director: Simon Cheape, Kim Patterson, Alina Varoy
Managing director: Simon Mills
Strategic planner / strategist: Mark Lloyd
Illustrator: Veronika Horban
Director: Roberts Kulenko
Music: We Are Father
Agency producer: Jodie Hari, Tom Colbeck, Tabitha Parke-Gailey
Post production: Panic
Post production producer: Zane MacDonald, Laura Zavodska, Zane Sietniece
Additional company: Panic: Creative Director- Roberts Kulenko, Gints Gutmanis Art Director-Gints Gutmanis Animatic-Gints Gutmanis Storyboard-Arturs Bunts Animation lead-Gints Gutmanis Cel animation lead-Francois Schonken Rough keys & Tiedowns-Milena Tipaldo,Francois Schonken,Melanie Gohin,Anastasia Titarenko,Kyrylo Novikov,Mike Levere Clean up&Color-Gabriella Jardine,Tanya Bozhinova,Melanie Gohin,Anastasia Titarenko,Mike Levere 2D Animation&Compositing-Vladimirs Karsecjans,Eduards Balodis,Edgars Lielzeltins