lose weight not hope (odvazte sa)

Creative idea

In Slovakia, more than half of the population is overweight. Despite the fact that it is a serious health problem, people perceive obesity mostly from an aesthetic point of view. You can't fight chronic disease just by diet, you need doctor's help. From wording to casting, we opted for openness and honesty. Even if it wasn't easy to listen to.

Brand name: novo nordisk slovakia
Advertiser / client: novo nordisk slovakia
Product / service: obesity awareness
Campaign name: lose weight not hope (odvazte sa)
Agency network: WPP-SCANGROUP
Agency: applepie bratislava
Web address: https://www.odvaztesa.sk
Creative director: matej kralik
Art director: matej kralik, dominik hasak
Copywriter: tomas kucirek
Account director (agency): katarina bartova
Client account director: anna kobolkova
Managing director: alexander smik
Strategic planner / strategist: alexander smik
Photographer: symon kliman
Film production: playground 13
Director: juraj janis
Director of photography: marian ontko
Digital creative: matej kralik, tomas kucirek