BARCAFFE DONNA (CAMPAIGN)

Creative idea

Although monthly self-examination is key to early detection of breast cancer, still too few women practice it regularly – but most of them regularly drink coffee. Since scientific research shows that coffee consumption is associated with lower breast cancer mortality, Barcaffe, the most popular Slovene coffee brand, together with Europa Donna, Slovene Breast Cancer Coalition, presents Barcaffe Donna: a limited edition coffee that encourages women to self-exame. It includes whole coffee beans inside fine grind coffee: a small 'irregularity' symbolizing lumps a woman can feel under her fingers. Barcaffe also teaches women how to self-examine correctly with special tactile posters.

Brand name: Barcaffe
Advertiser / client: Atlantic Droga Kolinska d.o.o.
Product / service: KAVA BARCAFFE
Campaign name: BARCAFFE DONNA
Agency network: INDEPENDENT AGENCY
Agency: Herman & partnerji, Ljubljana
Media agency: Media Publikum
Digital agency: BOLD AM Agencija d.o.o.
Additional company: Europa Donna - slovensko združenje za boj proti raku dojk
Web address: https://www.barcaffe.si/za-lepsi-dan/novice/premakni-se-preglej-se-spodbujamo-zenske-k-samopregledovanju-dojk
Creative director: Katja Petrin Dornik
Art director: David Fartek, Gregor Čeferin
Copywriter: Katja Petrin Dornik, Eva Stopar
Designer: David Fartek, Gregor Čeferin, Ewa Bogataj
Account director (agency): Arin Gašperin
Client account director: Arin Gašperin
Strategic planner / strategist: Aida Gadžo
Pr director: Sara Švegl