PHYSICAL EDUCATION FINAL EXAM

Creative idea

Polish kids are gaining weight the fastest in Europe. The plague of leaves from physical education raises the scale of the problem. The reason is that 63% of people aged 9-17 declare that their sports classes are boring. It's not the childrens’ fault, but the education system that doesn't care about the health of young generations. Physical education is treated as a useless subject ignored by the system and society. Sports at school should be taken more seriously. To make PE important for people, we used polish A-level exams and introduced PE as the new examination subject after school graduation.

Brand name: Decathlon
Advertiser / client: Decathlon
Product / service: Decathlon
Campaign name: PHYSICAL EDUCATION FINAL EXAM
Agency network: INDEPENDENT AGENCY
Agency: Przestrzeń, Warsaw
Media agency: Mediacom
Creative director: Karolina Kałużna / Tomasz Misiukiewicz
Art director: Tomasz Wiśniewski
Copywriter: Piotr Żarczyński
Strategic planner / strategist: Mateusz Cukierski
Additional company: Aleksandra Kiełbasińska, Group Client Leader Agata Lenartowicz, Projet Leader Anita Wasiak, Projet Leader