Blood Logotype

Creative idea

For several years now, the same scenario has been repeated in Slovakia in summer: the country is short of blood donors. Slovak Telekom decided to draw the public's attention to this problem. And to make sure everyone really notices it, we have changed something that is much more visible. Our logo. We teamed up with the National Transfusion Service and every week for one summer month we changed our profile pictures on social media to the blood type that was most lacking in the country. We also changed the Telekom logo on smartphone screensavers in 60 Telekom stores or on digital citylights.

Brand name: Slovak Telekom
Advertiser / client: Slovak Telekom
Product / service: CSR activity
Campaign name: Blood Logotype
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Creative director: Jaroslav Vigh
Art director: Tomáš Bánik, Artem Chibirev
Copywriter: Ivana Polohová, Ivana Viteková, Zuzana Martiniaková
Account director (agency): Tatiana Hrutková, Marián Zverbík
Strategic planner / strategist: Kamil Charvát
Director: Lukáš Krist