Disease

Creative idea

Obesity is a disease that has pandemic proportions. However, many are prejudiced against overweight people, so they suffer alone and in silence, instead of seeking professional help. Our task was clear - to raise awareness about this disease and create a safe environment for people struggling with obesity. We needed to come up with something that would be interesting and resonate. Something that will be as shocking as the numbers related to this serious disease. This is how the idea for a catastrophic blockbuster by Jonáš Karásek was born.

Brand name: Novo Nordisk Slovakia
Advertiser / client: Anna Kobolkova
Product / service: obesity awareness
Campaign name: Disease
Agency network: WPP-SCANGROUP
Agency: applepie bratislava
Web address: https://odvaztesa.sk
Agency chief executive officer: Alexander Smik
Chief creative officer: Matej Králik
Creative director: Matej Králik, Tomáš Kučírek
Art director: Matej Králik, Dominik Hasák
Copywriter: Tomáš Kučírek
Designer: Marcel Kulha
Account director (agency): Katarína Bartová
Client account director: Katarína Bartová
Media director: Pavol Krutý
Strategic planner / strategist: Alexander Smik
Pr director: Perla Žinčíková
Illustrator: Ivo Šmidt
Director: Jonáš Karásek
Director of photography: Tomáš Juríček
Agency producer: Marcinko Šviháčik