Non Life Diet

Creative idea

Insight: 'When I'm afraid, I stop eating. My life turns into non-life.' We created a visual language that presents the reality of someone suffering from anorexia. The goal was to publicise the problem and provide help. The target group was selected based on consultations with mental health specialists. The campaign focuses on a podcast with a very moving anorexic's diary, and interviews. The interviews provide a wealth of substantive knowledge. We created videos illustrating the diary’s fragments. The multitude of videos and characters would be an impossible financial strain for the Foundation. To solve the problem, we employed AI tools.

Brand name: -
Advertiser / client: 'Głód(nie)nażarty' Foundation
Product / service: non-profit
Campaign name: Non Life Diet
Agency network: Dentsu International
Agency: dentsu creative warsaw
Web address: https://kampania.glodnienazarty.pl
Chief creative officer: Marcin Sosiński
Creative director: Łukasz Kotliński
Art director: Katarzyna Smolińska
Copywriter: Karolina Otwinowska, Jan Wasilewski, Justyna Nakielska, Anna Czubernat, Bożena Gorodnicka
Designer: Katarzyna Smolińska
Managing director: Erika Maślak
Director: Bartosz Malina
Director of photography: Bartosz Malina
Music: Bartosz Malina
Screenwriter: Karolina Otwinowska
Agency producer: Justyna Siedmiogrodzka
Post production: Bartosz Malina
Additional company: Weronika Wasiota, Hanna Piątkowska, Sylwia Jaskulska, Małgorzata Lach, Piotr Kowalczyk, Dominik Kopczyński