The heaviest words are easier to type

Creative idea

Adolescents in Slovenia still don't like to talk about their hardships. For them these are the heaviest words to say. To promote Tosemjaz.net, a free online counseling platform where adolescents can find professional help, we let them know, that they don't have to say their problems. They can simply type them.

Brand name: To sem jaz - Nacionalni inštitut za javno zdravje
Advertiser / client: Pristop d.o.o.
Product / service: Online counseling platform
Campaign name: The heaviest words are easier to type
Agency network: INDEPENDENT AGENCY
Agency: Pristop, Ljubljana
Media agency: Pristop Media d.o.o.
Agency chief executive officer: Žiga Gliha
Art director: Barbara Podlogar
Copywriter: Rok Artiček in Peter Zabret
Designer: Patricija Rantaša
Account director (agency): Patrizia Cresso in Ajda Kline
Client account director: Katja Turk in Mitja Vrdelja
Media director: Gregor Oblak
Strategic planner / strategist: Eva Šterk
Film production: Studio Bomba
Director: Aljoša Rebolj
Director of photography: Igor Perić
Screenwriter: Rok Artiček
Agency producer: Emina Halilović
Additional company: Peter Frankl, Blaž Berlec, Varja Čižmek, Klara Leben, Pia Jankovič, Zala Iskra Strnad